International SEO
Achieve top rankings in other languages and make your brand visible abroad.
What is International SEO
International SEO is comparable to geotargeting. Websites must be tailored to each individual location, its language and the search volume in that region. Instead of optimizing a website to attract more views from a specific city or region, you optimize it for different countries and languages. If you know that a good portion of your visitors come from another country or speak different languages, then it’s time to make some changes to your website to create a better user experience for international visitors.
INTERNATIONAL SEO in detail
If you want to create a fully internationalized website (i.e. a website that is specifically tailored to a different country and language), the following topics are important for carrying out this “international geotargeting”:
A. Specification of your target country or region with a URL structure that is suitable for international SEO (country targeting)
B. Labeling the language used on your pages with language tags (language targeting)
C. Creation and maintenance of content in the language(s) of your target group for Google search results
Sometimes an offer may only be aimed at a specific language or a specific country. In these cases, it may only make sense to work towards one or two of these three goals. For example, if you sell T-shirts with German slogans, both Austria and Switzerland could be relevant for your business. In this case, you could optimize your website for the German language without committing to one country.there are many different ways to implement international SEO on your website. For example, there are different URL structures to indicate to search engines that your website is aimed at a specific country. This includes the use of a country domain, a subdomain, a subdirectory, a generic domain with language parameters or a separate domain. All options have their own advantages and disadvantages and can have different effects on the performance of your website.
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CUSTOMERS OPINIONS
Through the long-term and close collaboration with Buzzmatic, we were able to significantly improve our SEO performance over the past 2 years.
Buzzmatic is always a competent and reliable point of contact for complex issues in E-commerce SEO.
With the active support of Buzzmatic, we successfully migrated our website and laid the foundation for long-term growth.
Buzzmatic supports us as a regular sparring partner on both strategic and operational levels. In addition to our shared successes, Buzzmatic's service orientation and expertise are particularly noteworthy.
For us, as a large, well-known Berlin-based company, the expertise, reliability, and flexibility of Buzzmatic were of special support in our projects.
Buzzmatic was able to provide us with competent assistance on SEO matters at short notice. Professional audits and smart recommendations greatly aided us in optimizing our website.
Thanks to the highly efficient, goal-oriented, and friendly collaboration with Buzzmatic, we have been able to greatly improve our SEO performance in the long term.
We collaborated with Buzzmatic for the relaunch of our website, getbring.com. We could always rely on their technical expertise and competent consultation. We appreciated the professional approach and the straightforward implementation of projects. The results are compelling, and we are very satisfied with the collaboration.
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