Evergreen content is a type of content that remains relevant and useful over a long period of time. This is in contrast to content that has a limited shelf life and becomes outdated quickly, such as news articles or event announcements.
Evergreen content can take many forms, including blog posts, articles, videos, and other types of content. It typically covers topics that are relevant and useful to a wide audience, and that are not tied to specific events or trends. For example, an article about how to start a garden would be considered evergreen content, because it provides useful information that is not tied to a specific season or trend.
Evergreen content is valuable for businesses because it can help attract and retain an audience over a long period of time. By publishing evergreen content on their website, businesses can provide valuable information to their customers, and can also improve their search engine rankings, as evergreen content is more likely to be found by search engines and to be shared on social media.
Overall, evergreen content is a valuable asset for businesses, as it can help attract and retain an audience, and provide valuable information to customers.